Let’s talk about advertising on ‘The Facebook’

A Hive Network Knowledge Session Whether it’s “sponsored” posts or pages suggested for you, a lot of content we never sign up for has a way of ending up on our timelines. Some of this content may go as far as telling us which of our “friends” have already liked the brand or product being promoted. Photo by cottonbro from …

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Vukawanele!

A Hive Member Spotlight. As one of the platforms that managed to stay active throughout lockdown, we have an idea of how agonizing it would be to read another ‘Business during COVID’ article. That being said, our latest member spotlight focuses on a business that managed to survive and even grow while entire industries were sinking. “ We help our …

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Smart Business in the time of eCommerce

A Hive Member Spotlight SmartSentials offers you everyday essential items and food products that promote healthy living. “There’s a lot of money in the streets.” – Lebohang Likhojane, Founder SmartSentials began as a Fresh Produce stall aside a busy road somewhere in the Free State. Using some of his savings, Lebo Likhojane established the business with a group of friends. While wrapping …

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5 Marketing Points in 5 minutes

Besides business tools and bottom lines, the other Baader-Meinhof themes within our content have probably been marketing and branding. With so many modern consumers having access to so much media, the modern brand is so vain that every word, every look & each nuance has to be crafted and packaged as part of the brand’s “experience”. In our ‘Marketing & …

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