Let’s talk about advertising on ‘The Facebook’

A Hive Network Knowledge Session Whether it’s “sponsored” posts or pages suggested for you, a lot of content we never sign up for has a way of ending up on our timelines. Some of this content may go as far as telling us which of our “friends” have already liked the brand or product being promoted. Photo by cottonbro from …

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Vukawanele!

A Hive Member Spotlight. As one of the platforms that managed to stay active throughout lockdown, we have an idea of how agonizing it would be to read another ‘Business during COVID’ article. That being said, our latest member spotlight focuses on a business that managed to survive and even grow while entire industries were sinking. “ We help our …

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Smart Business in the time of eCommerce

A Hive Member Spotlight SmartSentials offers you everyday essential items and food products that promote healthy living. “There’s a lot of money in the streets.” – Lebohang Likhojane, Founder SmartSentials began as a Fresh Produce stall aside a busy road somewhere in the Free State. Using some of his savings, Lebo Likhojane established the business with a group of friends. While wrapping …

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5 Marketing Points in 5 minutes

Besides business tools and bottom lines, the other Baader-Meinhof themes within our content have probably been marketing and branding. With so many modern consumers having access to so much media, the modern brand is so vain that every word, every look & each nuance has to be crafted and packaged as part of the brand’s “experience”. In our ‘Marketing & …

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A love letter to accountants everywhere

Sonke we love money, plus we all understand how important making money is to our sense of value and overall well being (ever heard of “net worth”?). In business especially, our finances essentially define our company’s performance over any given period. “ When it comes to our financials; we shouldn’t be putting out fires. Ideally, our books should help us …

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Running Things

from starting with a purpose to startup success As much as successful businesses focus on how they sound and look to the outside world, they have to make sure their internal systems are always working & moving in the right direction. We joined Sibongile’s latest Knowledge Exchange Session to hear more about some of the things it takes to run …

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Breached Terms (2/2)

The first part of this 2-piece series, we covered 3 principles that can help any business begin navigating their legal activities: Begin by clearly stating the purpose of the legal activity. Prepare and share any relevant documents/ communication. Proceed with agreed terms/ Take legal action (if necessary). In this second installment, we look at 3 examples of how that legal …

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Breached Terms (1/2)

While more startups are adopting an independent attitude (as far as business and their processes go), one sector remains taboo to creative entrepreneurs and mortals throughout the African continent. As soon as ‘legal matters’ arise, many of us instinctively scatter towards the nearest attorney or ‘legal assistance’. We joined members of our community and Kevin Smith, from Gani Mayet Attorneys, …

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Disruptive Innovation

Most of us have probably heard how many “small businesses” fail in South Africa. What we don’t hear as much, is how startups are in the best position to change entire markets and overthrow their biggest competitors. read ‘The Kodak Story’ again As much as every entrepreneur should know the rules of their industry, they should also know how quickly …

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How Much Are Your Customers Willing To Pay?

When it comes to putting a price on your offering, some of the challenges you’ll face may involve a Not wanting to be so expensive that you alienate customers, or b Not wanting to be so cheap that you play yourself (that’s the simplest way to put it). Other than these two major considerations, there are many other headaches entrepreneurs …

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