Disruptive Innovation

Most of us have probably heard how many “small businesses” fail in South Africa. What we don’t hear as much, is how startups are in the best position to change entire markets and overthrow their biggest competitors. read ‘The Kodak Story’ again As much as every entrepreneur should know the rules of their industry, they should also know how quickly …

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How Much Are Your Customers Willing To Pay?

When it comes to putting a price on your offering, some of the challenges you’ll face may involve a Not wanting to be so expensive that you alienate customers, or b Not wanting to be so cheap that you play yourself (that’s the simplest way to put it). Other than these two major considerations, there are many other headaches entrepreneurs …

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Marketing & Sales For Startups

While traditional media has amplified the communications of businesses since the 15th century, today’s marketing efforts reach millions of potential customers without the physical and financial constraints of old mediums. Technological advances have increased the size of almost every market and made many industries more accessible to smaller businesses. For creative entrepreneurs, effectively using digital tools and methods is one …

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